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Thanks Loic and Geraldine for 3 days of leWeb
BIGGEST STORY
What were the stories which interested most out of the 70.000 articles? Which story created the most tweets likes, shares, buzzes etc... It was the story Instagram launching on Android which excited the most. 7 of the top 30 articles talked about it. The stories got more than 60% of the engagement of the top 30 articles.
And where is all the discussion on Karl Lagerfeld's first session with Loic? During Karl's and Loic's talk there were 2.000 tweets - but overall he created less then 3% of the LeWeb traffic.
Moreover the blogs and news articles about him were not spreading. Ecrans managed to become with Karl the #27 of the most spreading articles (here the engagement on this article). But the other 80 news articles or 86 blogs did not spark any strong reactions from the readers.
BEST SOURCE
Which sources are behind the most engaging articles? The leading publication was TechCrunch. Alexia's articles created almost half of the engagements of the Top 30 articles.
The TOP 30:
Below the list of the top 30 articles, which created the biggest engagement.
1. Mashable: by @zoebfox "Instagram Is Coming to Android" - got shared over 30,000 times (check detailed stats) - Read full article
Within 66.000 tweets - What was the most re-tweeted one? See below:
205 Re-tweets: Hojoki launches at LeWeb as a Facebook-style newsfeed for enterprise cloud apps [Video] http://t.co/czqNBFs1
183 Re-tweets: @LeWebGame testing.. - Sun, 04 Dec 11 03:16:46 -0600 #LeWeb
183 Re-tweets: Experience LeWeb with the first ever magazine for Flipboard, from Fotopedia http://t.co/0YrdRSvk
179 Re-tweets: @hvaudaux Besoin de développeurs? Bienvenue à LeWeb Coeus Solutions GmbH stand D7 http://t.co/6qzcsoVI
175 Re-tweets: RT @TheNextWeb: Data Visualization: Day 1 of LeWeb http://t.co/77NCqfBR by @CBM on @Shareables
133 Re-tweets: I'm at LeWeb'11 w/ @pppaolo @michaelreuter @duepuntozero @bdescary @darko156 @fullo http://t.co/F6s5YAtG
116 Re-tweets: @Guillaume_GG: Votre collègue est à #LeWeb mais pas vous ? Voilà de quoi l'accueillir dignement à son retour http://t.co/JBFEFfFb #niark
116 Re-tweets: In #leweb (@ LeWeb'11 w/ @julr @jnofrance @orondet @youngplanneur) http://t.co/xRbIiO9p
115 Re-tweets: ok so... #leweb11 http://t.co/IUUjkko8
115 Re-tweets: @stephpuchois #Instagram 14 000 000 d'utilisateurs, 60 photos partagées par seconde ... pour moins de 10 employés #leweb
100 Re-tweets: @ce_cile: La vraie réussite d'Instagram, c'est de faire croire à ses utilisateurs qu'ils sont de bons photographes. #leweb11
83 Re-tweets: @loic: Welcome to LeWeb!!! Follow our 3 live video streams http://t.co/C9Kr4P3n
79 Re-tweets: @NETAPORTER: 'I have four iPhones and 30-40 iPads' - Karl Lagerfeld #leweb
68 Re-tweets: @Geekamaru: LeWeb'11 : Google va étendre le champ d'action de Google Analytics à tous les réseaux sociaux http://t.co/ie6J2O0E #Leweb
66 Re-tweets: I'm at LeWeb'11 w/ @nenadcetkovic http://t.co/cdMF2wFR
63 Re-tweets: Google shows of Ice Cream Sandwich features -- including on tablets -- at LeWeb http://t.co/LaxIgunA
59 Re-tweets: @LeWebGame testing.. - Sat, 03 Dec 11 13:33:40 -0600 #LeWeb
59 Re-tweets: @Bill_Gross: Karl Lagerfeld shows us live at #LeWeb how he sketches on his iPad. Here's a picture of his sketch of Steve Jobs: http:/ ...
58 Re-tweets: @frenchweb: [LeWeb'11] Comment suivre l'événement à distance http://t.co/6kSIwIwp
LeWeb started slower today than yesterday... only 16000 articles. Who created the biggest SPLASH into the social networks? What were the most VIRAL tweets? Complex.com has overtaken Tech Crunch followed by CNet.
VIRAL NEWS and BLOGS
1. Complex: by @ocugwu "Flipboard launches iPhone app" - got shared over 5000 times (check detailed stats) - Read full article
3. Tech Crunch: by @alexia as well " Mayer, Google’s “De Niro,” Reveals What She Asks Job Candidates" - got shared slightly over 2000 times (check detailed stats) - Read full article
5. CNet: by @stshank as well " Google's Schmidt: Android leads the iPhone " - got shared more than 1600 times as well (check detailed stats) - Read full article
Other articles which made it to the top list were:
6. The Next Web: Facebook subscribe plugin for websites coming soon
7. TC: SoundTracking’s New Android App Has Spotify And Rdio Integration (So Yes, You Can Listen To Full Songs)
8. CNet: Eric Schmidt: ‘Android Is Ahead of the iPhone Now’
9. Techland: Instagram Says It’s Working On Android App
10. The Verge: Eric Schmidt: Google TV on ‘Majority’ of New TVs by Summer 2012
VIRAL TWEETS
What was viral in the thousand Tweets which went out?
1. RT @Guillaume_GG: Votre collègue est à #LeWeb mais pas vous ? Voilà de quoi l'accueillir dignement à son retour http://t.co/JBFEFfFb #niark 116 x Retweet
2. In #leweb (@ LeWeb'11 w/ @julr @jnofrance @orondet @youngplanneur) http://t.co/xRbIiO9p 116
ok so... #leweb11 http://t.co/IUUjkko8 115x Retweet
3. RT @stephpuchois #Instagram 14 000 000 d'utilisateurs, 60 photos partagées par seconde ... pour moins de 10 employés #leweb 115x Retweet
4. RT @ce_cile: La vraie réussite d'Instagram, c'est de faire croire à ses utilisateurs qu'ils sont de bons photographes. #leweb11 100x Retweet
LeWeb is a stunning success. More participants, more entrepreneurs, more days... all is MORE. As well more media coverage. Only today there were more then 25,500 mentions of LeWeb (most of them tweets). But what is important? Which discussions really "move" the crowds? Fisheye Analytics sees how NEWs is spreading into Social Media.
TechCrunch managed to score the top 2 articles: 1. Soundtracking’s New Android App got more then 1300 engagements via social Media (see full Fisheye Score here) followed by Uber announcement of $32 Million In Funding (see full Fisheye Score here). Congrats @Alexia Tsotsis! Other sources which managed to be heard were:
CNet: Flipboard launches iPhone app (article)
Nouvelobs: Deezer : "Le téléchargement illégal est notre concurrent" (article)
9to5Mac: Phil Schiller approves of Flipboard for iPhone (article)
Clubic: TaskRabbit : un service pour arrondir ses fins de mois (article)
And the TWEETs of the day? Till now the most retweeted Tweet (202 times) has been:
Hojoki launches at LeWeb as a Facebook-style newsfeed for enterprise cloud apps [Video] http://t.co/czqNBFs1
Stay in Focus with Fisheye Analytics... follow our Twitter feed.
Fisheye Analytics now measures sources. Imagine you're the Chief Editor of the New York Times and you want to know if it is worthwhile tying up with a social network to develop an in-network 'social reader' like the one that the Washington Post has with Facebook. Now, you can get a clear, quantifiable idea of how profitable that could be for you from Fisheye Analytics. In work commissioned by one of the biggest media groups in the UK, Fisheye now analyses the overall viral footprint of major news and blog sites to understand how each site performs overall in terms of frequency of social sharing, how long virality lasts on average and which social networks serve as the most popular sharing channels. We help media companies who are serious about upping readership prove their value to advertisers. Write us at info@fisheyeanalytics.com to learn more.
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