BIGGEST STORY
What were the stories which interested most out of the 70.000 articles? Which story created the most tweets likes, shares, buzzes etc... It was the story Instagram launching on Android which excited the most. 7 of the top 30 articles talked about it. The stories got more than 60% of the engagement of the top 30 articles.
And where is all the discussion on Karl Lagerfeld's first session with Loic? During Karl's and Loic's talk there were 2.000 tweets - but overall he created less then 3% of the LeWeb traffic.
Moreover the blogs and news articles about him were not spreading. Ecrans managed to become with Karl the #27 of the most spreading articles (here the engagement on this article). But the other 80 news articles or 86 blogs did not spark any strong reactions from the readers.
BEST SOURCE
Which sources are behind the most engaging articles? The leading publication was TechCrunch. Alexia's articles created almost half of the engagements of the Top 30 articles.
The TOP 30:
Below the list of the top 30 articles, which created the biggest engagement.
1. Mashable: by @zoebfox "Instagram Is Coming to Android" - got shared over 30,000 times (check detailed stats) - Read full article
2. Complex: by @ocugwu "Instagram will Come to Android" - got shared over 5,500 times (check detailed stats) - Read full article
3. Tech Crunch: by @alexia "Marissa Mayer Reveals What She Asks" - got shared over 3,500 times (check detailed stats) - Read full article
4. Tech Crunch: by @alexia "Uber Announces $32 Million In Funding" - got shared over 2100 times (check detailed stats) - Read full article.
5. Le Express: by @empaquette "Nicolas Sarkozy invite Loïc Le Meur" - got shared over 1,900 times (check detailed stats) - Read full article
6. Tech Crunch: by @parislemon "Mark It Down: June 6, 2012" - got shared over 1,800 times (check detailed stats) - Read full article
VIRAL TWEETS
Within 66.000 tweets - What was the most re-tweeted one? See below:
205 Re-tweets: Hojoki launches at LeWeb as a Facebook-style newsfeed for enterprise cloud apps [Video] http://t.co/czqNBFs1
183 Re-tweets: @LeWebGame testing.. - Sun, 04 Dec 11 03:16:46 -0600 #LeWeb
183 Re-tweets: Experience LeWeb with the first ever magazine for Flipboard, from Fotopedia http://t.co/0YrdRSvk
179 Re-tweets: @hvaudaux Besoin de développeurs? Bienvenue à LeWeb Coeus Solutions GmbH stand D7 http://t.co/6qzcsoVI
175 Re-tweets: RT @TheNextWeb: Data Visualization: Day 1 of LeWeb http://t.co/77NCqfBR by @CBM on @Shareables
133 Re-tweets: I'm at LeWeb'11 w/ @pppaolo @michaelreuter @duepuntozero @bdescary @darko156 @fullo http://t.co/F6s5YAtG
116 Re-tweets: @Guillaume_GG: Votre collègue est à #LeWeb mais pas vous ? Voilà de quoi l'accueillir dignement à son retour http://t.co/JBFEFfFb #niark
116 Re-tweets: In #leweb (@ LeWeb'11 w/ @julr @jnofrance @orondet @youngplanneur) http://t.co/xRbIiO9p
115 Re-tweets: ok so... #leweb11 http://t.co/IUUjkko8
115 Re-tweets: @stephpuchois #Instagram 14 000 000 d'utilisateurs, 60 photos partagées par seconde ... pour moins de 10 employés #leweb
100 Re-tweets: @ce_cile: La vraie réussite d'Instagram, c'est de faire croire à ses utilisateurs qu'ils sont de bons photographes. #leweb11
83 Re-tweets: @loic: Welcome to LeWeb!!! Follow our 3 live video streams http://t.co/C9Kr4P3n
79 Re-tweets: @NETAPORTER: 'I have four iPhones and 30-40 iPads' - Karl Lagerfeld #leweb
68 Re-tweets: @Geekamaru: LeWeb'11 : Google va étendre le champ d'action de Google Analytics à tous les réseaux sociaux http://t.co/ie6J2O0E #Leweb
66 Re-tweets: I'm at LeWeb'11 w/ @nenadcetkovic http://t.co/cdMF2wFR
63 Re-tweets: Google shows of Ice Cream Sandwich features -- including on tablets -- at LeWeb http://t.co/LaxIgunA
59 Re-tweets: @LeWebGame testing.. - Sat, 03 Dec 11 13:33:40 -0600 #LeWeb
59 Re-tweets: @Bill_Gross: Karl Lagerfeld shows us live at #LeWeb how he sketches on his iPad. Here's a picture of his sketch of Steve Jobs: http:/ ...
58 Re-tweets: @frenchweb: [LeWeb'11] Comment suivre l'événement à distance http://t.co/6kSIwIwp



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